How to Build a Marketing Plan for Your Home Services Business by Anja Smith

How to Build a Marketing Plan for Your Home Services Business

A step-by-step road map tailored to your business goals.

Marketing Gone Wild?

Marketing a home services business is overwhelming. After all, everyone needs a plumber/electrician/HVAC/etc. eventually. Right?

True, but this abundance of potential customers is a blessing and a curse. With so much opportunity, it can be difficult to decide where to spend our limited time and money.

What ends up happening is that contractors approach marketing in a scattershot way. You throw marketing money at the wall to see what sticks. 

Before you know it, your marketing efforts have become a money pit. Your business isn't growing the way you hoped. You are frustrated and tired.

A Marketing Plan Can Help

People think marketing = advertising. Nope.

Sure advertising is a part of marketing, but it isn't the whole shebang. Marketing is everything from your pricing, to promotions (advertising), and communicating with customers. It's a big part of the business!

Do you see how having a plan for this stuff could be beneficial!?

A marketing plan doesn't have to be a long boring document. You don't need an MBA to write one. No, you can build an excellent, super helpful marketing plan one step at a time. 

With a marketing plan you will:
  • Have a clear vision for where your business will be one year from now.
  • Understand the who, what, where, and how of reaching that vision.
  • Build a blueprint for getting it done!

That might sound intimidating but remember, this is a step-by-step course. Each section includes explicit how-to videos and worksheets. I've got your back for every bit of it.

Have questions? Let me know in comments.

I want you to be 100% confident in your purchase. In fact, if you finish the course and decide it didn't help you - I'll give you your money back. 

What's included?


Simple Tools for Exhausted Tradesman

Are you a plumber, HVAC tech, electrician, painter or carpet cleaner who is overworked, underpaid, and frustrated with your business? 

Welcome to a whole new kind of toolbox.


Who is this course for?

This course was specifically created for plumbers, HVAC technicians, and electricians. It will work for any skilled trade contractor who is working in the home services sector.

What if I don't like the course?

As long as you complete the course, I will stand by the product 100%. Meaning I'll give you your money back if you are not satisfied. 

What is an online course?

Simply put, an online course is a series of videos, text, audio, and worksheet downloads. It lays out information in a clear way, walking you step-by-step through the material. It is an excellent way to learn a new subject!